A bold creative team leader, uniquely skilled to build courageous creative campaigns while driving strategy across multiple platforms.
CORE STRENGTHS
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Creative Direction Global Team Leadership
Brand Storytelling Conceptual | Creative Campaigns, UA, Experiential, 3D, AR/VR Content Strategy Mobile Growth: Content against Metrics & Analytics Executive Presentations Strategic Creative Briefs Writer | Creative Briefs, Content Scripts Inclusion Focused (teams, content & vendors) CREATIVE DIRECTOR | AAA & Mobile Game Publishing Global Markets | North America, EMEA, LATAM, APAC • Lead global creative strategy & campaign execution for mobile and emerging franchises • Drive performance-focused creative innovation across paid, organic, and experimental content • Crafting global creative launches reaching 50M players • Leading teams producing 1,500+ creative assets annually across titles • Champion rapid iteration, A/B testing, and data-informed creative decision-making • Collaborate with Growth (UA), Product Marketing, and Analytics to scale user acquisition impact • Manage multidisciplinary teams: Creative Leads, 3D, Motion, Capture, Editorial, and Design • Deliver high-level creative pitches, campaign frameworks, and executive presentations • Award-winning creative writer specializing in scripts and narrative-led marketing • In-depth knowledge in end-to-end production workflows, pipelines, and live-service content systems MARKETING: MOBILE | AAA Games • Integrated Global Creative Campaigns • Content Strategy (paid & organic) • Interactive Experiences GAME FRANCHISE CREDITS • Call of Duty: Mobile • Warzone Mobile (global growth launch campaign) • Spyro • Tony Hawk's Pro Skater 3+4 • Crash Team Rumble • COD: Black Ops 7 GROUP CREATIVE DIRECTOR | Entertainment Agency 360 Creative Campaigns | HBOmax, Netflix, Hulu, NBC, TNT, Nickelodeon, Lifetime, FaZeClan (Esports) • Led integrated creative campaigns for top-tier entertainment, streaming, and esports brands • Developed data-driven creative strategies informed by audience insights, metrics, and platform performance • Conceptualized 360° campaign ecosystems ensuring alignment to brand pillars, IP strategy, and cultural relevance • Executed multi-channel campaigns across digital, social, experiential, stunts, AR, and OOH • Created strategic creative briefs defining goals, audience, tone, insights, and considerations • Oversaw full-scale creative production across video, shoots, editorial, design, motion, paid and organic media • Managed and mentored multidisciplinary teams of creative directors, strategists, writers, producers, designers, and editors • Partnered cross-functionally with media, strategy, and analytics to optimize creative performance SENIOR CREATIVE DIRECTOR | Network and Streaming
NBC and Peacock Verticals | Primetime, Streaming, NBC Sports, Olympics Client Partnerships | PepsiCo, Mattel, Chase, Chevrolet, Volkswagen, Sonic, POM, etc • Led creative strategy and brand identity across network and streaming platforms • Collaborated with intn’l partners: SKY London, Sony International, Lionsgate, and EMEA • Oversaw video, design, and content systems supporting flagship IP franchises and originals • Drove premium digital &social creative from concepts to live-action shoots through execution • Spearheaded network social firsts; world’s first television campaign based on full-body AI-powered motion filters • Led #WODChallenge for World of Dance partnership with TikTok garnering 100K+ UGC submissions with 98M+ impressions • Boosted revenue by $150M+ delivering 1000+ creative assets against media KPIs • Increased mobile engagement by 31% leading creative branded executions across platforms resulting in 52B+ lifetime views • Developed unified creative frameworks across linear, streaming, app, and partner platforms • Built brand strategies across OTT, SVOD, AVOD, MVPD, TVE, and DTC environments • Supported sales, sponsorships, and partnership marketing alongside audience initiatives • Partnered cross-functionally with Brand, Social, Marketing, Paid Media, PR, Analytics, Editorial, Sales, Design, Events, and Product • Led and mentored multidisciplinary teams across fast-paced creative environments |