TINA SHAW | Group Creative Director
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BE YOURSELF. EVERYONE ELSE IS ALREADY TAKEN | OSCAR WILDE

EXPERIENCE

For my comprehensive Creative & Strategy resumé, please reach out.
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CREATIVE FORMATS

GROUP CREATIVE DIRECTOR | 360 Campaigns
CURRENT
​• Conceptualize integrated marketing campaigns across multiple touch points 
(on-air, social, print, stunts, experiential, ooh) ensuring creative ladders up to overall strategy and campaign pillars

​• In depth knowledge of strategy and creative briefs plus large scale concept decks & pitching
• Oversee all creative development and production across a high volume of projects/assets - written, editorial, static, paid & organic social
• Build, lead & manage a creative team of 8 (creative directors, social content strategists, writers, creative producers and editors) for project scopes across entertainment brands: Netflix, HBOMax, Lifetime, Hulu, NBCUniversal, TBS, Nickelodeon, FaZe Clan, TruTV...
SENIOR CREATIVE DIRECTOR | Entertainment Marketing
• Interfaced with multiple teams to define creative strategy across platforms to ensure KPIs & goals are comprehensive, prioritized and achievable, collaborating on objectives with: Brand, Marketing, Social, Paid Media, OOH, Analytics, PR, Editorial, Sales, Design, Events & Product
• Delivered 1000+ creative assets against media KPIs across Brand & Sales while overseeing 20+ IP sponsor partnerships, resulting in $150M+ earned media (ex: PepsiCo, Mattel, Chevrolet, Volkswagen, Chase, etc)
• 
Creatively collaborated across international partners: Peacock | SKY London | Sony Int'l | Lionsgate Worldwide | EMEA
• Led, mentored & proven creative thought leader: writers, editors, producers, designers, production crews, photographers, animators
​•Creative Direction of photo & video shoots including above-the-line talent for promos, digital content, social, sports, epk, etc
• Unique creative & brand strategy for DTC (app products, streaming subscribers), B2B (sales, sponsorships, partnerships) & B2C (services, community, engagement)


AV | Social | Experiential | OOH | AR | VR
Sales & Partnerships
Sizzles | Trailers | Promos
Video | Design | Motion | Print
Social | Stunts, ADs, Posts, Stories, Polls, Quizzes & Carousels
Typography | Photography
Podcasts | Interviews | Press Events
Live-Stream Events | Cons | Premieres | Presentations



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  • Home
  • Portfolio
    • Brands
    • Design
    • Experiential
    • Motion
    • Series
    • Social
    • Trailers+
  • Process
    • Pitch Decks
    • Writing
  • Honors
  • Resumé
  • Contact