TINA SHAW | CREATIVE DIRECTOR
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BE YOURSELF. EVERYONE ELSE IS ALREADY TAKEN | OSCAR WILDE

EXPERIENCE

CONTACT TINA FOR A COMPREHENSIVE RESUMÉ
A bold creative team leader, uniquely skilled to build dynamic 360 creative campaigns, while driving content & strategy across multiple social channels and digital platforms.

CORE STRENGTHS

CREATIVE CONTENT

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Creative Direction | Internal & Agencies                         Brand & Creative Strategy
Writer | Briefs, Copywriting, Scripts                                   Creative Briefs
Editor | Premiere & Final Cut Pro                                          Digital & Social Content
Design | Static & Motion                                                             Platform Best Practices
Team Leadership                                                                              Content Metrics & Analytics

Digital | Social | Stunts | Experiential | AR | VR | OOH
Social: Paid & Organic | TikTok, Instagram, Snapchat, Twitch, YouTube, Facebook, Twitter, Reddit, Discord
Adobe Creative Suite: Premiere, After Effects, Photoshop, Illustrator, Keynote, InDesign
Software: Microsoft Office, Keynote, Google Suite, Wrike, Basecamp, Figma, Asana, Jira
Video | Editorial | Design | Motion | Typography | Photography
Company Communications | Sizzles | Trailers | Spots | Promos
Podcasts | Livestream Events | Cons | Presentations
Sales & Partnerships


ASSOCIATE CREATIVE DIRECTOR | Mobile Games & Emerging Franchises | Marketing Campaigns
Interactive Entertainment | Activision, Blizzard, King Digital
Products: Call of Duty: Mobile, Tony Hawk Pro Skater, Crash Bandicoot, Spyro
Creating epic interactive gaming and entertainment experiences, immersing players in new, unimagined worlds. Building communities that bring people together with purpose and belonging.

​GROUP CREATIVE DIRECTOR | 360 Creative Campaigns
Marketing Agency
Clients: FaZe Clan (Esports), Netflix, HBOMax, Hulu, Nickelodeon, Lifetime, NBC, TNT
Construct creative campaigns across digital, social, experiential, stunts and web3 for brand awareness, high engagement & viral potential. Oversee all creative editorial content, resources and production across a high volume of projects and assets; including written, motion/static, paid and organic. Continue to grow in-depth knowledge to create trends & be talked about.

• Conceptualize integrated creative Social campaigns across multiple touchpoints, ensuring creative ladders up to strategy & brand pillars
• Hands-on development of large volume creative content with regard to goals, tone, audience/culture insights, considerations & watch-outs to build the creative catalyst for the individual IP campaigns

• Build, lead & empower a Social creative team of 10, including creative directors, producers, designers, content strategists, writers and editors
SENIOR CREATIVE DIRECTOR | Digital + Social Creative Content
Network (client side)
Verticals | NBC, NBC Sports, Olympics, Peacock
Client Partnerships | PepsiCo, Mattel, Chase, Chevrolet, Volkswagen, Sonic, POM
Interfaced across multiple cross-functional teams to define and ensure the brand & social creative project goals were prioritized and achievable. Oversaw the creative strategy and social content of the network across multiple consumer touch-points.

• Identified and spearheaded network Social industry firsts, such as the world’s first television campaign based on full-body AI-powered motion filters with Sway App and first Snapchat tv-based discover series, The Voice.
• Spearheaded #WODchallenge for World of Dance w/social mgr to partner with TikTok garnering a staggering 100K+ UGC submissions with 94M+ impressions, delivering impressive engagement and activation
• Delivered a viral video for Good Girls with a Rio thirst trap 24 hours ahead of the final season premiere with 4.8M views on Facebook, 6.6k engagements & 1.2k comments
• Boosted revenue by $150M+ delivering 1000+ creative assets against media KPIs across Partnerships while overseeing 20+ unique IPs
• Increased mobile engagement by 52% leading creative branded executions on projects across platforms resulting in 48B+ lifetime views.
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• Built a 32% growth in brand awareness by constructing the creative expression of the IP brands to drive consumer awareness & intent across platforms.

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  • Featured
  • Portfolio
    • Branded
    • Social
    • Motion
    • Design
    • Experiential
  • Case Studies
    • Martha Stewart
    • NBC Peacock Brand
    • Good Girls
  • Process
    • Pitch Decks
    • Writing
  • About Me
    • Honors
    • Resumé
  • Contact