A bold creative team leader, uniquely skilled to build dynamic creative campaigns, while driving content & strategy across multiple digital platforms and social channels.
CORE STRENGTHSCREATIVITY |
Creative Direction | Internal & Agencies Team Leadership & Mentorship
Ideation | UA, Experiential, 3D, AR/VR Diversity & Inclusion Focused (teams, content & vendors) Creative Presentations UA: Content Metrics & Analytics Strategic Creative Briefs Writer | Briefs, Copywriting, Scripts Digital First & Social Native Editor | Premiere & Final Cut Pro Brand Storytelling Design | Static & Motion Marketing: Digital | Social | Stunts | Experiential | Events | AR | VR Social: UA Paid & Social Organic | TikTok, Instagram, Snapchat, Twitch, YouTube, Facebook, Twitter, Reddit, Discord Adobe Creative Suite: Premiere, After Effects, Photoshop, Illustrator Software: Microsoft Office, Keynote, Google Suite, Wrike, Basecamp, Miro, Figma, Monday, Asana, Jira Video | Editorial | Design | Motion | Typography | Photography Company Communications | Sizzles | Trailers | Spots | Promos Podcasts | Livestream Events | Presentations Brand Partnerships CREATIVE DIRECTOR | Mobile & Emerging Franchises | Marketing Creative Campaigns Gaming & Entertainment Call of Duty: Warzone Mobile, Tony Hawk Pro Skater, Crash Team Rumble, Call of Duty Mobile Leading a creative team through innovation in game marketing | creative leads, 3D artists (unreal, cinema 4d), editors, writers, motion & graphic designers, plus capture artists MARKETING CREATIVE, VIDEO: AAA & MOBILE GAMES | MOBILE, CONSOLE, PC • User Acquisition (UA) > Google Ads | Meta • Creative Campaigns (paid & organic) • Digital & Social Cross Platform Content • Motion Capture + 3D Scanning • Game Capture • Interactive Experiences • 360 Creative Campaigns USER ACQUISITION (UA) CONTENT TERRITORIES (includes A/B Testing) US, Canada, Australia, Sweden, Norway, Chile, Peru, Malaysia… to name a few GROUP CREATIVE DIRECTOR | 360 Marketing Creative Campaigns Marketing Creative Agency FaZeClan (Esports), Netflix, HBOMax, Hulu, Nickelodeon, Lifetime, NBC, TNT Construct creative campaigns across digital, social, experiential, stunts and web3 for brand awareness, high engagement & viral potential. Oversee all creative editorial content, resources and production across a high volume of projects and assets; including written, motion/static, paid and organic. Continue to grow in-depth knowledge to create trends & be talked about. • Conceptualize integrated Social campaigns ensuring creative ladders back up to strategy & brand pillars • Hands-on development of content with regard to goals, tone, insights, and watch-outs to build the creative catalyst for the individual IP • Built, led & empowered a creative team of 10, including: art directors, creative producers, writers, content strategists, designers, and editors SENIOR CREATIVE DIRECTOR | Digital + Social Marketing Content
NBCUNIVERSAL | Entertainment Network Verticals | NBC, NBC Sports, Olympics, Peacock Streaming Client Partnerships | PepsiCo, Mattel, Chase, Chevrolet, Volkswagen, Sonic, POM Interfaced across multiple cross-functional teams to define and ensure the brand & social creative project goals were prioritized and achievable. Oversaw the creative strategy and social content of the network across multiple consumer touch-points. • Identified & spearheaded network Social firsts, such as the world’s first television campaign based on full-body AI-powered motion filters with Sway App and first Snapchat tv-based discover series, The Voice. • Led #WODChallenge for World of Dance w/social mgr to partner with TikTok garnering a staggering 100K+ UGC submissions with 94M+ impressions, delivering impressive engagement and activation • Created a video that went viral with a GOOD GIRLS "Rio" thirst trap 24 hours ahead of the final season premiere with over 4.8M FB views • Boosted revenue by $150M+ delivering 1000+ creative assets against media KPIs across Partnerships while overseeing 20+ unique IPs • Increased mobile engagement by 52% leading creative branded executions on projects across platforms resulting in 48B+ lifetime views. |